Financial Adviser Loren Morrison Has Four Disclosed Customer Complaints

Loren Justin Morrison (CRD#: 4578161) is a dually registered Broker and Investment Adviser at Stifel, Nicolaus & Co., Inc. in Southfield, MI.

Broker’s Background

He entered the securities industry in 2002 and previously worked for LPL Financial, LLC; Echotrade, LLC; UBS Financial Services, Inc.; and Morgan Stanley DW, Inc.

Current And Past Allegations Of Conduct Leading To Investment Loss

According to publicly available records released by the Financial Industry Regulatory Authority (FINRA), in December 2022, a customer dispute was filed against Loren Morrison. The allegation states, “Claimants allege violation of Michigan Uniform Securities Act and Consumer Protection Act, unsuitable recommendations, breach of contract, common law fraud, breach of fiduciary duty and negligence.” The customer dispute is pending.

In addition, Loren Morrison has been the subject of five customer disclosures, including two complaints that remain pending, including the following:

  • August 2022 — “Claimant alleges negligence, breach of contract, breach of fiduciary duties, failure by respondents to know their customer and unsuitable investments.” The customer dispute is pending.
  • June 2022 — “Claimant alleges failure to conduct adequate due diligence prior to making a recommendation, unsuitable recommendation, negligence, excessive trading, unauthorized trading, breach of fiduciary duty, and breach of contract.” The customer dispute is pending.
  • February 2022 — A tax judgment/lien of $18,722.99 was levied against Loren Morrison.
  • February 2022 — A tax judgment/lien of $115,773.95 was levied against Loren Morrison.
  • May 2010 — “TIME FRAME: 2008 CLAIMANT ALLEGES EXCESSIVE AND UNAUTHORIZED TRADING IP ISSUES.” The customer dispute was settled for $25,000.

For a copy of Loren Morrison’s FINRA BrokerCheck, click here.

We Help Investors Recover Investment Losses

Financial advisors have a legal and regulatory obligation to recommend only suitable investments that are appropriate for their clients’ needs and objectives. Their employing brokerage firm has a legal and regulatory obligation to supervise the Financial Advisors’ sales practices and dealings with clients. To the extent any of these duties are breached, the customer may be entitled to a recovery of his or her investment losses.

Reasonable basis suitability requires that a recommended investment or investment strategy be suitable or appropriate for at least some investors. Reasonable basis suitability requires an advisor to conduct adequate due diligence so that he or she can determine the risks and rewards of the investment or investment strategy.

Quantitative suitability requires a brokerage firm or financial advisor with actual or de facto control over a customer’s account to have a reasonable basis for believing that a series of recommended transactions – even if suitable when viewed in isolation – is not excessive and unsuitable for the customer when taken together in light of the customer’s investment profile. No single test defines excessive activity, but factors such as the turnover rate, the cost-equity ratio, and the use of in-and-out trading in a customer’s account may provide a basis for a finding that a member or associated person has violated the quantitative suitability obligation.

Customer-specific suitability requires that a member or associated person have a reasonable basis to believe that the recommendation is suitable for a particular customer based on that customer’s investment profile. Among the criteria that a financial advisor must evaluate to satisfy his or her customer-specific suitability obligations include the investor’s age, tax status, time horizon, liquidity needs, and risk tolerance; a client’s other investments, financial situation and needs, investment objectives, and any other information disclosed by the customer should also be considered.

The Wolper Law Firm, P.A. represents investors nationwide in securities litigation and arbitration on a contingency fee basis. Matt Wolper, the Managing Principal of the Wolper Law Firm, P.A., is a trial lawyer who has handled hundreds of securities cases during his career involving a wide range of products, strategies and securities. Prior to representing investors, he was a partner with a national law firm, where he represented some of the largest banks and brokerage firms in the world in securities matters. We can be reached at (800) 931-8452 or by email at mwolper@wolperlawfirm.com.

Attorney Matthew Wolper

Attorney Matthew WolperMatt Wolper is a trial lawyer who focuses exclusively on securities litigation and arbitration. Mr. Wolper has handled hundreds of securities matters nationwide before the Financial Industry Regulatory Authority (FINRA), American Arbitration Association (“AAA”), JAMS, and in state and federal court. Mr. Wolper has handled and tried cases involving complex financial products and strategies ranging from traditional stocks and bonds to options, margin and other securities-based lending products, closed/open-end mutual funds, structured products, hedge funds, and penny stocks. [Attorney Bio]