Registered Investment Advisor Daniel McPherson has Disclosed Four Customer Complaints

Daniel George McPherson (CRD#: 4964802) was a previously registered broker and is now a registered investment advisor at CG Advisory Services in Idaho Falls, ID.


Broker’s Background

He entered the securities industry in 2005 and previously worked for Cetera Advisors LLC; Pacific West Financial Consultants, Inc.; Pacific West Securities, Inc.; SPC; Sammons Securities Company, LLC; Securities America Advisors, Inc; Securian Financial Securities, Inc.


Current and Past Allegations of Conduct Leading to Investment Loss

According to publicly available records released by the U.S Securities & Exchange Commission (SEC), In January 2023, Daniel became the subject of a customer dispute where, “Claimants allege they were recommended unsuitable investments.” The damage amount requested is $500,000 and the customer dispute is still pending.


In addition, Daniel McPherson has been the subject of several other customer disputes, which include the following:

  • July 2020—“Claimant alleges unsuitable investment recommendations.” The customer dispute settled for $57,500.
  • March 2016—”Unsuitable Investments.” The customer dispute was denied.
  • August 2013—“ALLEGES MISREPRESENTATION AND PURCHASE OF UNSUITABLE INVESTMENTS.” The customer dispute settled for $1,000,000.


For copy of Daniel McPherson’s SEC AdvisorInfo, click here.


We Help Investors Recover Investment Losses

Financial advisors have a legal and regulatory obligation to recommend only suitable investments that are appropriate for their clients’ needs and objectives. Their employing brokerage firm has a legal and regulatory obligation to supervise the Financial Advisors’ sales practices and dealings with clients. To the extent any of these duties are breached, the customer may be entitled to a recovery of his or her investment losses.


Reasonable basis suitability requires that a recommended investment or investment strategy be suitable or appropriate for at least some investors. Reasonable basis suitability requires an advisor to conduct adequate due diligence so that he or she can determine the risks and rewards of the investment or investment strategy.


Quantitative suitability requires a brokerage firm or financial advisor with actual or de facto control over a customer’s account to have a reasonable basis for believing that a series of recommended transactions – even if suitable when viewed in isolation – is not excessive and unsuitable for the customer when taken together in light of the customer’s investment profile. No single test defines excessive activity, but factors such as the turnover rate, the cost-equity ratio, and the use of in-and-out trading in a customer’s account may provide a basis for a finding that a member or associated person has violated the quantitative suitability obligation.


Customer-specific suitability requires that a member or associated person have a reasonable basis to believe that the recommendation is suitable for a particular customer based on that customer’s investment profile. Among the criteria that a financial advisor must evaluate to satisfy his or her customer-specific suitability obligations include the investor’s age, tax status, time horizon, liquidity needs, and risk tolerance; a client’s other investments, financial situation and needs, investment objectives, and any other information disclosed by the customer should also be considered.


The Wolper Law Firm represents investors nationwide in securities litigation and arbitration on a contingency fee basis. Matt Wolper, the Managing Principal of the Wolper Law Firm, is a trial lawyer who has handled hundreds of securities cases during his career involving a wide range of products, strategies and securities. Prior to representing investors, he was a partner with a national law firm, where he represented some of the largest banks and brokerage firms in the world in securities matters. We can be reached at (800) 931-8452 or by email at mwolper@wolperlawfirm.com.

Attorney Matthew Wolper

Attorney Matthew WolperMatt Wolper is a trial lawyer who focuses exclusively on securities litigation and arbitration. Mr. Wolper has handled hundreds of securities matters nationwide before the Financial Industry Regulatory Authority (FINRA), American Arbitration Association (“AAA”), JAMS, and in state and federal court. Mr. Wolper has handled and tried cases involving complex financial products and strategies ranging from traditional stocks and bonds to options, margin and other securities-based lending products, closed/open-end mutual funds, structured products, hedge funds, and penny stocks. [Attorney Bio]