• October 16, 2020
• Merrill Lynch

Forrest Jones (CRD # 4880765) is a Financial Advisor at Merrill Lynch, Pierce, Fenner & Smith in Conroe, TX. Forrest Jones has been in the securities industry since 2005 and previously worked at Fortune Financial Services, Inc, Knight Nguyen Investments, McNally Financial Services Corporation, and Metlife Securities, Inc.

According to publicly available records released by the Financial Industry Regulatory Authority (FINRA), on June 24, 2020, Forrest Jones became the subject of an investigation initiated by the United States Securities and Exchange Commission, alleging “misrepresentations and omissions in connection with the offer or sale of promissory notes and other private placements.”

In addition, Forrest Jones has a pending costumer complaint disclosure alleging sales practice misconduct:
• May 2020—”The customer alleges unsuitable investment recommendations and misrepresentations.” Alleged damages are $350,000. The matter remains pending.

For a copy of Forrest Jones’ CRD, click here

Financial advisors have a legal and regulatory obligation to recommend only suitable investments that are appropriate for their clients’ needs and objectives. Their employing brokerage firm has a legal and regulatory obligation to supervise the Financial Advisors’ sales practices and dealings with clients. To the extent any of these duties are breached, the customer may be entitled to a recovery of his or her investment losses.

Reasonable basis suitability requires that a recommended investment or investment strategy be suitable or appropriate for at least some investors. Reasonable basis suitability requires an advisor to conduct adequate due diligence so that he or she can determine the risks and rewards of the investment or investment strategy.

Quantitative suitability requires a brokerage firm or financial advisor with actual or de facto control over a customer’s account to have a reasonable basis for believing that a series of recommended transactions – even if suitable when viewed in isolation – is not excessive and unsuitable for the customer when taken together in light of the customer’s investment profile. No single test defines excessive activity, but factors such as the turnover rate, the cost-equity ratio, and the use of in-and-out trading in a customer’s account may provide a basis for a finding that a member or associated person has violated the quantitative suitability obligation.

Customer-specific suitability requires that a member or associated person have a reasonable basis to believe that the recommendation is suitable for a particular customer based on that customer’s investment profile. Among the criteria that a financial advisor must evaluate to satisfy his or her customer-specific suitability obligations include the investor’s:
• Age
• Other investments
• Financial situation and needs
• Tax status
• Investment objectives
• Time horizon
• Liquidity needs
• Risk tolerance
• Any other information disclosed by the customer

The Wolper Law Firm represents investors nationwide in securities litigation and arbitration on a contingency fee basis. Matt Wolper, the Managing Principal of the Wolper Law Firm, is a trial lawyer who has handled hundreds of securities cases during his career involving a wide range of products, strategies and securities. Prior to representing investors, he was a partner with a national law firm, where he represented some of the largest banks and brokerage firms in the world in securities matters. We can be reached at 800.931.8452 or by email at mwolper@wolperlawfirm.com.